Output: Wetenschappelijke output


Promoting adolescents' moral advertising literacy in secondary education

Poster: From persuasive message to tactics: exploring children’s knowledge and judgement of new advertising formats

Abstract - Reclame en nieuwe media: vind ik (niet) leuk - juridische stand van zaken

Abstract - Platforms and Commercial Communications aimed at Minors: playground under legislative reform?

Abstract - Using Games to Raise Awareness: how to Co-design Serious Mini-games?

Abstract - Co-creating advertising literacy awareness campaigns for minors

Abstract - Disclosing Brand Placement to Young Children

Introduction - Needs, Opportunities and Challenges for a Critical Advertising Pedagogy

Abstract - Adolescents, Facebook-ads and the moderating role of privacy concern


Abstract - Conducting International Consumer Research with Children: Challenges and Potential Solutions

Abstract - A Children’s Rights Perspective on Self-Regulation of New Advertising Formats

Poster: Commercial communication and children: (self-)regulatory framework

Poster: Parents, children and advertising

Poster: How advertising literate are children?

Poster: Cocreating advertising literacy awareness with children, teenagers and professionals

Poster: An intervention study to enhance adolescents' advertising literacy

Poster: The influence of peer chatting on advertising literacy and attitudes towards social advertising

Poster: Advertising literacy and vulnerable young audiences

Ad-Blocking - The Dark Side of Consumer Empowerment: A New Hope or Will the Empire Strike Back?

Toying with children's emotions, the new game in town? The legality of advergames in the EU

Children's advertising literacy from a methodological point of view

Improving Adolescents’ Advertising Literacy Through Education


Why to study children's views on advertising ethics

Children’s Processing of New Advertising Formats

Playing hide-and-seek?

Online reclamewijsheid bij kinderen

Brand placement effectiveness and the moderating impact of parental mediation

The ethics of advertising? Let the disadvantaged children speak for themselves

Herkennen en begrijpen van (niet) complexe en (in)congruente banners door kinderen en de rol van need for cognition en reclamewijsheidslessen

Children’s Advertising Literacy in a New Media Environment: An Introduction to the AdLit Research Project

A legal perspective on the complex distinction between commercial and editorial content in hybrid advertising formats