Evaluatie van het vormingspakket: ‘Jonge adolescenten, reclame, (merk)consumptie en welzijn.'
The Effectiveness of a Set of Serious Mini-Games on Advertising Literacy as Educational Tool for Adolescents to Enhance Their Critical Reflection on Digital Advertising
Abstract - Levelling Up Children’s Advertising Literacy! Investigating the Affective, Motivational and Learning Outcomes of Playing a Digital Game for Learning Aimed at Improving Children’s Advertising Literacy
Abstract - Involving Parents in Advertising Literacy Education: A Must or a Maybe?
Rapport - Bekendheid van AdLit bij adverteerders en hun perceptie over reclame gericht naar kinderen en tieners Een vervolgstudie
Abstract - How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-based Advertising Literacy Intervention through an Informational Vlog
Abstract - ‘You talking to me?’ The influence of peer communication on adolescents’ persuasion knowledge and attitude towards social advertisements
Abstract - Advertisers’ perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Abstract - The impact of regulatory focus on adolescents’ evaluation of targeted advertising on social networking sites
Abstract - Targeting children with personalised advertising: How to reconcile the (best) interests of children and advertisers
Abstract - Do you like cookies? Adolescents' skeptical processing of retargeted Facebook-ads and the moderating role of privacy concern and a textual debriefing
Promoting adolescents' moral advertising literacy in secondary education
Poster: From persuasive message to tactics: exploring children’s knowledge and judgement of new advertising formats
Abstract - Reclame en nieuwe media: vind ik (niet) leuk - juridische stand van zaken
Abstract - Platforms and Commercial Communications aimed at Minors: playground under legislative reform?
Abstract - Using Games to Raise Awareness: how to Co-design Serious Mini-games?
Abstract - Co-creating advertising literacy awareness campaigns for minors
Abstract - Disclosing Brand Placement to Young Children
Introduction - Needs, Opportunities and Challenges for a Critical Advertising Pedagogy
Abstract - Adolescents, Facebook-ads and the moderating role of privacy concern
Abstract - Conducting International Consumer Research with Children: Challenges and Potential Solutions
Abstract - A Children’s Rights Perspective on Self-Regulation of New Advertising Formats
Poster: Commercial communication and children: (self-)regulatory framework
Poster: Parents, children and advertising
Poster: How advertising literate are children?
Poster: Cocreating advertising literacy awareness with children, teenagers and professionals
Poster: An intervention study to enhance adolescents' advertising literacy
Poster: The influence of peer chatting on advertising literacy and attitudes towards social advertising
Poster: Advertising literacy and vulnerable young audiences
Ad-Blocking - The Dark Side of Consumer Empowerment: A New Hope or Will the Empire Strike Back?
Toying with children's emotions, the new game in town? The legality of advergames in the EU
Children's advertising literacy from a methodological point of view
Improving Adolescents’ Advertising Literacy Through Education
Why to study children's views on advertising ethics
Children’s Processing of New Advertising Formats
Online reclamewijsheid bij kinderen
Brand placement effectiveness and the moderating impact of parental mediation
The ethics of advertising? Let the disadvantaged children speak for themselves
Herkennen en begrijpen van (niet) complexe en (in)congruente banners door kinderen en de rol van need for cognition en reclamewijsheidslessen
Children’s Advertising Literacy in a New Media Environment: An Introduction to the AdLit Research Project
A legal perspective on the complex distinction between commercial and editorial content in hybrid advertising formats